Seo Title

When writing a <title> tag for SEO, the most common advice you will find online is to "keep it under 60 characters" to prevent Google from truncating it with an ellipsis (...).

However, this advice is technically incorrect and heavily outdated.

Google Search results are rendered in a web browser using a proportional font (typically Arial, 20px). In a proportional font, a narrow character like i or l takes up significantly less physical space on the screen than a wide character like W or M.

Google's rendering engine does not truncate based on a character limit; it truncates based on pixel width. The maximum width for a desktop search result title is roughly 600 pixels.

Consider two titles of completely different lengths:

• WWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWWW (40 characters) will be truncated because 40 'W's exceed 600 pixels.
• iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii (60 characters) will not be truncated because it is only about 170 pixels wide.

This tool uses a hidden HTML5 Canvas to measure the exact pixel width of your string in the Arial font, simulating exactly how Google calculates the cutoff bound.